Design differs from art in that it has to have a purpose. Visually, this functionality is interpreted by making sure an image has a center of attention, a point of focus. Maybe you’re thinking, ‘But wait! I thought design was all about creativity?’ If you’re an telemarketing list entrepreneur or designer who’s just starting out, you might be tempted to go wild and combine the first five typefaces and colors that catch your eye, believing you’re creating something fresh and new. You will probably find yourself with a design that is muddled, unfinished, or well, just plain ugly. Graphic design, like any discipline, adheres to strict rules that work beneath the surface to make the telemarketing list work stable and balanced. If the design is missing that balance, it will be weak and ineffective. This article will take you through 7 basic principles of design that will make your next project stand out. Emphasis example for principle of design emphasis: poster with violin guitar on stage Poster design by miai313 for Handel’s Messiah Rocks The first telemarketing list of the 7 design principles is emphasis, referring to the focal point of a design and the order of importance of each element within a design. Say you’re creating a poster for a concert. You should ask yourself: what is the first piece of information my audience needs to know? Is it the band? Or the concert venue? What about the day and the cost of attending? Make a mental outline. Let your telemarketing list brain organize the information and then lay out your design in a way that communicates that order. If the band’s name is the most essential information, place it in the center or make it the biggest element on the poster. Or you could put it in the strongest, boldest type. Learn about color theory and use strong color combinations to make the band name pop. Like writing without an outline or building without a blueprint, if you start your composition without a clear idea of what you’re trying to communicate, your design will not succeed. 2. Balance and alignment — example for principle of design balance: colorful sunset over mountains advertisement design telemarketing list Poster design by Shwin for Rumspringa Never forget that every element you place on a page has a weight. The weight can come from color, size, or texture. Just like you wouldn’t put all your furniture in one corner of a room, you can’t crowd all your heavy elements in one area of your composition. Without balance, your audience will feel as if their eye is sliding off the page.